Marketing Reinvention

Real tools, real examples, real results.

February 12th
9:00 AM -  12:00 PM ET

The Forge

1201 New York Ave NW, Washington, DC 20005

 

Reinventing Federal Marketing

The AI Advantage

 

November 18th
9:00 AM -  1:00 PM ET

The Forge

1201 New York Ave NW, Washington, DC 20005

 

Registration coming soon.

 

Federal marketing is entering a new era. AI is powering every phase of the modern marketing journey. From recruiting the next generation of warfighters to connecting Veterans and the American people with resources and benefits, federal agencies are reimagining how they embed AI and creativity into every touchpoint to deliver greater results, while building brand awareness and trust.

Join commercial and federal leaders from Accenture Song, the world’s largest tech-powered creative group, to deep dive into the latest tech and solutions that are changing how agencies create, communicate, and connect right now. Then get hands-on with AI-powered tools that are transforming end to end marketing for agencies – from recruiting, to outreach and engagement, to promotion and personalization.  

Explore how deep mission experience, commercial innovation, and advanced technology combine to deliver results with greater precision, speed, and impact.

What you'll experience

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AI-powered marketing in action.

See how AI is transforming every phase of marketing, from audience insights to campaign optimization. Try our favorite new tools for yourself.

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Creativity that delivers.

Get hands on with creative and marketing leaders at the most innovative commercial and government organizations who are driving breakthroughs in engagement and efficiency.

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Mission-ready solutions.

Experience data-driven storytelling, campaign orchestration, and performance optimization solutions are already driving results at scale. Rethink your expectations for everything from social media campaigns to an agency of record.

See partner demos

Event topics

State of marketing in the intelligence age

A look at the current state of marketing, and how to start reinventing.

Cutting through the AI noise

A panel discussion to demystify AI, uncover how to build trust in a brand, and explore how AI and creativity intersect.

Storytelling through demos

An expo of case studies, demos, and capabilities.

Production Studio-square

Event speakers

sean-lackey

Sean Lackey
Marketing Practice Lead
Accenture Song

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Lauren Oliver
Director, Accenture Federal Song
Accenture Federal Services

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alex-fink

Alex Fink
Defense Programs Lead
Accenture Federal Services
Former Chief Marketing Officer, US Army

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alex-fink

Alex Fink
Defense Programs Lead
Accenture Federal Services
Former Chief Marketing Officer, US Army

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sean-lackey

Sean Lackey
Americas Practice Lead
Accenture Song

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santiago-lyon

Santiago Lyon
Head of Advocacy and Education, Content Authenticity Initiatives

Adobe

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tim-moore

Tim Moore
Chief Executive Officer
Vu Technologies

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Jill Kramer
Chief Marketing Officer
Accenture

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Build differently

Discover how Accenture Federal Services pairs world-class commercial capabilities grounded in federal mission understanding.

Experience hands-on demos, case studies, and technologies that bring to life Accenture's AI capabilities, Accenture Song's creative power, Adobe's enterprise tools, and Vu Technologies' cutting-edge creative technology -- all underpinned by Accenture Federal Services' federal-ready execution.

Ready for more? Register today.

Make it Real: A new era of federal marketing

 

November 18, 2025 
9:00 AM - 1:00 PM

The Forge
1201 New York Ave NW, Washington, DC 20005

Digital goals, human touch.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia. She packed her seven versalia.

Discover Get help
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Digital goals, human touch.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia. She packed her seven versalia.

Discover Get help

Marketing looks even better.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia. She packed her seven versalia.

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AI, automation, and government efficiency

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Establishing a future-ready HR organization

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Breaking down the CX Summit

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Mastering Agile
with Pega

Event-splash-AFS-v04

AI, automation, and government efficiency

Event-splash-AFS-v04

AI, automation, and government efficiency

Event-splash-AFS-v04

AI, automation, and government efficiency

tech-1218585444

Establishing a future-ready HR organization

Event-splash-AFS-v04

Breaking down the CX Summit

tech-1218585444

Mastering Agile
with Pega

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What's our vision?

When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown.

What kind of facilities do we have?

When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown.

What's our working hours?

When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown.

In case you missed it

What's our vision?

When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown.

What kind of facilities do we have?

When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown.

What's our working hours?

When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown.

In case you missed it

What's our vision?

When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown.

What kind of facilities do we have?

When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown.

What's our working hours?

When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown.

What's our vision?

When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown.

What kind of facilities do we have?

When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown.

What's our working hours?

When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown.

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